Green digital marketing

A new trend in responsible marketing

Are you prepared to attract the high demand of a more responsible and demanding consumer? As the Climate Changers, new generations of consumers need a more trustful commitment and transparency to achieve a state of loyalty to brands.

Discover how to communicate your differential value and exceed the expectations of more and better-informed consumers.

Enroll

February 2023

54 h

Mon - Thur
17:00 a 20:30 h

On campus

Spanish/Catalan

Eva Garrell

Presentation

Because today what is not measured and communicated does not exist. We present you with a specialized, practical and dynamic course that will help you create creative and impactful campaigns within the framework of business sustainability. You will learn to analyze the new trends in digital marketing and communication, the profiles of new consumers and their relationship with the environment, what influences their purchasing decisions and how to manage marketing tools (segmentation, targeting, positioning and marketing mix), always under strict criteria of sustainable development.

From the general to the particular, we will address concepts associated with the environmental reality and its relationship with business management and strategic planning to communicate the actions and benefits of green products and services.

Discover how to enhance elements of competitiveness in business management, and develop creative, planning and execution skills linked to green digital marketing, while enhancing the value of sustainability thanks to innovation and the power of communication.

Goals

Know the concept of green digital marketing, identify environmental challenges and the effects of business activity on the environment

Meet a new type of consumer and integrate sustainability into corporate communication strategy and tactics, through segmentation, targeting and positioning processes

Learn how to create sustainable strategic planning estratégica sostenible

Identify how sustainability is a generator of competitive advantage, and discover how to link sustainability with the trends and models of the digital market

Understand the concept of ecolabelling and its operation, Ecodesign and its scope to work with the Life Cycle system, the stages that compose it and apply improvement strategies

Acquire the skills and knowledge of the tools for the creation in definition and monitoring of the green digital Marketing and Communication plan

Why it’s important

Sources of interest:
Global Trends 2022
Informe Competera, 2022
Greenpeace

+60% consumers

They prefer companies that act for sustainability and social issues

76% directors

They consider the long-term user experience with the brand to be critical

87% consumers

They value transparency, integrity and authenticity in brands

⬆ 50% perceived value

When the consumer aligns with the company’s commitment to sustainability

Who is it for?

This program is for you if:

You are a professional who wants to understand the importance and added value of effective and consistent communication on business sustainability, whether environmental or social, to generate impact and commitment between the company and its consumers.

Heads of Marketing and Sales Department
Entrepreneurs
Community Managers
Social Media Managers
SEO/SEM Specialist
Junior and senior consultants
Responsible for the creation and design of sustainable policies and plans
Recent graduates in marketing branches
Graduates in marketing and communication
Interested parties who wish to enter the world of sustainability and need to identify strategies and tools

Do you need more information?

Selecciona el curso que te interesa:
CSO Chief Sustainability OfficerMarketing Digital VerdeSostenibilidad y estrategia empresarialEconomía CircularLa huella de la Empresa en el Medioambiente

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