Because today what is not measured and communicated does not exist. We present you with a specialized, practical and dynamic course that will help you create creative and impactful campaigns within the framework of business sustainability. You will learn to analyze the new trends in digital marketing and communication, the profiles of new consumers and their relationship with the environment, what influences their purchasing decisions and how to manage marketing tools (segmentation, targeting, positioning and marketing mix), always under strict criteria of sustainable development.
From the general to the particular, we will address concepts associated with the environmental reality and its relationship with business management and strategic planning to communicate the actions and benefits of green products and services.
Discover how to enhance elements of competitiveness in business management, and develop creative, planning and execution skills linked to green digital marketing, while enhancing the value of sustainability thanks to innovation and the power of communication.